REACH AgencyNew Brand Application Brand Info: Who would be our main point of contact? Number of Locations: Does Your Brand Have a Brand Guide? —Please choose an option—YesNo Does it Include Asset Guidelines? —Please choose an option—YesNo Do you have existing marketing assets such as still photography or videos? If so, approximately how many? Do you have copy previously created for digital marketing campaigns that you would like to share? —Please choose an option—YesNo What CRM does your company use? Do you have a fully built-out website? —Please choose an option—YesNo Does your website match current brand guides and standards? —Please choose an option—YesNo Does your website have dedicated landing pages for lead-generation campaigns? —Please choose an option—YesNo Would you be open to using ours? —Please choose an option—YesNo Have you used a marketing agency like FFM before (designed to support local owners' marketing campaigns)? —Please choose an option—YesNo If so, which one(s)? What did you like about them? What did you dislike about them? What KPIs do you typically look at when determining whether or not a marketing campaign is successful? Does your brand have a VP of Sales (or other title for a similar position)? —Please choose an option—YesNo How many people work on your Corporate team to help owners with their sales (training, follow-up, etc.)? Does your brand have a clearly defined lead follow-up process for new leads coming in? —Please choose an option—YesNo What is your brand's policy in regards to the time between a lead being submitted until it is first contacted? Do you have the owners or General Managers attend Franchisee/GM training regarding your marketing and sales processes? —Please choose an option—YesNo Does your brand rely on direct website sales as its primary source of new business? —Please choose an option—YesNo Does your brand have a way to track leads through the entire sales and marketing funnel to determine the cost of customer acquisition? —Please choose an option—YesNo What is the average Lead-to-Member conversion rate currently for your brand? Do you consider this to be a good rate? —Please choose an option—YesNo If not, what actions are you taking to help your brand improve this? Are you looking for a partner who will provide recommendations or simply execute your existing strategies and processes? —Please choose an option—Provide RecommendationsExecute Existing StrategiesBoth If an agency partner provided feedback regarding previous experience in response to proposed strategies and processes, would you be willing to consider that? —Please choose an option—YesNo
